Su:m37 Secret Essence, fifth generation: 50 ml and 100 ml

Published Oct 10, 2026

Su:m37° has released the fifth generation of its Secret Essence, a line first launched in 2009. It comes in 50 ml and 100 ml sizes.

Ingredients and use

The brand says the new formula contains a 90% fermented ingredient base and its proprietary ceramide. The official ingredient list also includes panthenol and ceramide NP.

The instructions say to spread it gently over the face after cleansing.

Prices and retailers

Launch list prices are ₩57,000 for 50 ml and ₩105,000 for 100 ml. Older versions and gift sets may differ in volume and contents.

The essence is sold at the official shop, Olive Young online and in stores, and department stores. Final prices and stock vary by retailer.

Sources & context

2026-10-13T10:32:58.466Z

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