Wear hanbok right, get a norigae charm: Gyeongbokgung campaign kicks off Oct. 19
Renting hanbok to stroll Gyeongbokgung is a daily sight now. This time, someone checks whether you wore it properly. On Oct. 19 the Culture Ministry launches its 'Wear Hanbok Right' campaign in front of Gyeonghoeru pavilion.
Oct. 19, 11 a.m., by Gyeonghoeru
The launch is timed to Hanbok Culture Week (Oct. 19-25, 2026) and run with the Korea Heritage Service and the Korea Craft & Design Foundation (KCDF).
Vice Minister Kim Young-soo attends with 24 rental shops near Gyeongbokgung and 17 hanbok influencers.
A 'Hanbok Story' booklet at every shop
Participating rental shops hand out a multilingual booklet, 'Hanbok Story', plus QR guides covering hanbok history, structure and how to wear it.
KCDF trains the rental staff so they know the answers before customers ask. Influencers spread the how-to on social media.
A hanbok quiz by the pavilion
A quiz booth near Gyeonghoeru tests you on garment names, structure and how to wear them. Next to it, an exhibit gathers court hanbok and the hanbok seen in K-dramas.
The booth keeps running after opening day.
YouTube · 한국공예·디자인문화진흥원 KCDF ↗
The 'Hanbok Pass' reward
Tourists who wear hanbok correctly at participating shops receive 'Hanbok Pass' goods: a norigae ornament. Show it at 27 partner sites for 10-20% off.
The National Museum of Korea's MMUZ shop honours it through Oct. 25; partner stores in Insa-dong and Anguk through Dec. 31.
Before you go
The goods come from participating rental shops only, so ask before you rent.
The ministry's Traditional Culture Division (+82-44-203-2549) and the Hanbok Promotion Center (+82-2-398-1630) take questions. Kim said premium hanbok is gaining share at rental shops and he hopes proper wearing will spread at Gyeongbokgung.