A ₩30,000 receipt buys a front-row seat at Seoul Plaza [Oct 17]

KRW 30,000 in receipts, front-row seat

Receipts from Seoul small businesses, from purchases made in October, add up: reach KRW 30,000 and you can sit in the front "Sangsaeng Zone". Several receipts can be combined.

You certify them at the on-site receipt booth on the day, once per person per day.

What is on stage tonight

Oct. 17 is the K-POP Cover Dance Festival World Final, with dance teams from 13 countries competing. The street dance show "Seoul Street Wave" takes over from there.

The night before belonged to a gugak show, "Pungnyu Seoul", and a pop concert, "Soul Seoul".

No receipt, still welcome

Admission is free. The receipt only decides whether you can use the front zone.

Seoul Shinmun hosts, with the support of the Seoul Metropolitan Government. A booth with products picked by the Ministry of SMEs and Startups stands alongside.

Why receipts?

Money spent at neighbourhood shops comes back as a prime seat. Min Su-hong, head of Seoul's Culture Headquarters, called night culture "an important factor that broadens citizens' leisure options and drives tourism and consumption, lifting the city's vitality".

Before you go

It starts at 6 pm on the special stage at Seoul Plaza. To sit in the front zone, bring your October receipts.

Welcome videos from the performing acts are on the event's official YouTube channel.