
No Bread, Just BBanggomie: Shinsegae Gangnam's 'Bakery Without Bread' [Until Oct. 25]
The shelves hold bear dolls instead of loaves. A BBanggomie character pop-up is open on B1 of Shinsegae Department Store Gangnam, in Sweet Park, until the 25th.
Grab a tray and tongs
The concept is 'a bakery without bread': the bakery hideout BBanggomie runs, moved into a store.
You pick goods with a tray and tongs, just like choosing bread at a bakery. There is also participatory content such as the 'BBanggomie baking challenge'.
300 items, and what they cost
Dolls, key rings, cushions, magnet key rings and pyjamas add up to about 300 items. Dolls (3 types) are 29,500 won each, bakery key rings (5 types) and Krungji key rings (4 types) 16,500 won each, and giant-bread cushions (3 types) 58,000 won each.
The BBanggomie pyjamas (5 types, 48,500 won each) debut at this pop-up.

A photo with the costume
During the pop-up there is also a photo-time event with the BBanggomie costume character.
Before you go
It is at Shinsegae Department Store Gangnam, B1 Sweet Park, and runs until the 25th. Check on site for times of the baking challenge and photo time.
Totals climb fast once the tray fills up, so starting with the key rings is the gentler route.
Sources & context
2026-10-18T13:22:29.097Z
Shinsegae Group Newsroom · Shinsegae Department Store press release (Oct. 16, 2026) ↗Newspim (Oct. 15, 2026) ↗News Journalism (Oct. 15, 2026) ↗Photo credit
신세계백화점 제공 (신세계그룹 뉴스룸 보도자료 이미지) · Press-release image supplied by Shinsegae Department Store for media useBBanggomie dolls piled up at the pop-up. Photo: Shinsegae Department Store
Photo credit
신세계백화점 제공 (신세계그룹 뉴스룸 보도자료 이미지) · Press-release image supplied by Shinsegae Department Store for media useBBanggomie T-shirt and sweatshirt goods. Photo: Shinsegae Department Store
