SSG Day Opens Oct. 30: Half-Price Hanwoo and an Ad Saying 'Don't Come Yet'
Half-price Hanwoo, a limited-edition whisky at 199,800 won, and an ad slogan that says 'Don't come yet.' Shinsegae Group's SSG Day shopping festival runs for ten days, from Oct. 30 to Nov. 8.
Ten days, 18 affiliates
This is the seventh edition, themed 'the signature sale of Korea,' with 18 affiliates including Emart and Shinsegae Department Store.
Emart used to push specials only in the opening days. This year Emart, Traders, Emart Everyday and No Brand keep them going to the end.
Half-price Hanwoo and a whisky in royal robes
Emart's 'half-price Hanwoo,' planned with Hanwoo farms six months ahead, takes 50% off regular Hanwoo and up to 50% off branded Hanwoo.
On the liquor side, the headliner is the Emart-exclusive Glenallachie 16 Year Korea Exclusive Limited Edition, dressed in a royal-robe design at 199,800 won. Shinsegae L&B launches Shafer Founder's Pass, the first exclusive line from the US winery, at 99,000 won.
Fashion, beauty and home: up to 70% off
Shinsegae Live Shopping and Shinsegae International cut popular fashion and beauty items by up to 70%. Shinsegae Duty Free takes up to 70% off beauty, fashion and liquor such as Lancôme, and up to 60% off luxury brands such as Tory Burch.
Shinsegae Casamia marks fabric sofas and leather beds down by up to 50%, and Josun Hotel takes 30% off a three-piece diffuser collection. At Shinsegae Department Store the Adidas entry-level running shoe Galaxy Run hits its lowest price.
Aimed at travelers too
Shinsegae has teamed up with Agoda, WeChat Pay and Xiaohongshu. Travelers get SSG Day notices and vouchers while searching for travel info, booking a stay and paying.
It is a way to slot SSG Day into a visitor's shopping plan.
Before it opens
The 'Master Signature 369 vote' runs on the SSG.COM app and website until before Oct. 30; the more days you vote, the bigger the benefit. The Shinsegae Point app gives points just for checking the SSG Day schedule.
The ads go public on Oct. 19 on the group's official YouTube and Instagram, starring Ha Jung-woo and others. A Shinsegae spokesperson said: "We have prepared so that this year's SSG Day, too, lives up to its reputation as the nation's shopping festival."
Sources & context
2026-10-19T01:18:44.978Z
Shinsegae Group Newsroom · press release (Oct. 18, 2026) ↗Asia Economy (Oct. 18, 2026) ↗News1 (Oct. 18, 2026) ↗The horizontal 2026 SSG Day poster. Image: Shinsegae Group