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Pizza seolgi at a Jamsil rice-cake pop-up and Pizza Hut

Pizza seolgi, a cheese-topped Korean rice cake, is drawing buyers. Lotte Department Store’s Jamsil branch hosts a regional rice-cake pop-up October 9–15, and Pizza Hut added its own version on October 8.

Tteok pilgrimages

A tteok pilgrimage means visiting shops in search of particular Korean rice cakes. Pizza seolgi tops a familiar steamed-rice base with savory toppings.

The previously featured Youngmill product and Kane TV’s September 26 video are examples of the interest.

Kurly sales figures

Kurly said on September 10 that its June–August rice-cake and hangwa transaction value was about double a year earlier. Pizza seolgi reached its top sales ranks within two weeks of its August listing.

The figures are one retailer’s, not a growth rate for Korea’s overall rice-cake market.

Jamsil pop-up and Pizza Hut

According to Lotte’s announcement reported by Seoul Shinmun, National Tteok Pilgrimage 2 runs October 9–15 on the B1 floor of the Jamsil store with eight regional brands. Yeongdo Dari Tteokbang’s pizza seolgi is listed at KRW 3,300 each. Items may sell out.

Pizza Hut launched a separate KRW 3,900 version on October 8, topping milk rice cake with tomato sauce, cheese and pepperoni. Branch stock and delivery charges are shown when ordering.

Official product image on white, showing layered pizza seolgi with stretching cheese and red Pizza Hut and pizza seolgi lettering.
Official product image on white, showing layered pizza seolgi with stretching cheese and red Pizza Hut and pizza seolgi lettering.

Recheck the product page before buying

The official seller lists pizza seolgi as a six-pack of 85 g pieces. Sale prices and sequential-shipping dates can display differently across the seller’s home, category and product pages over time, so NowHitz does not freeze one shipping date as a permanent fact. Check the current product listing before purchase.

More Korean food stories

Continue from rice cakes to another familiar Korean food package in DISCOVER FOOD.

The Hanja on Shin Ramyun ↗

Sources & context

2026-10-13T10:32:58.466Z

m.youngmill.kr ↗youtube.com ↗2026-09-10 ↗Newswire · 2026-10-08 ↗Seoul Shinmun · 2026-10-09 ↗Newswire image submission and editorial-use rules ↗
Photo credit한국피자헛 / Newswire · Issuer-supplied editorial press-use for this product reporting; not CC or unrestricted advertising reuse.

Pizza seolgi product image supplied by Korea Pizza Hut on October 8. This is separate from the Youngmill and Yeongdo Dari products. Korea Pizza Hut / Newswire.