NOW

Orange is the signature color many visitors associate with Seoul taxis, although not every regular taxi is orange. Seoul introduced the ‘Seoul Orange’ Haechi Taxi as a city-branded fleet, emphasizing that its bright color makes it easier to spot and hail.

A CITY-BRAND COLOR

Seoul began introducing Haechi Taxis in ‘Seoul Orange’ in 2009. The highly visible color was intended to make the fleet easier to recognize on the street.

NOT EVERY TAXI IS ORANGE

Seoul’s current taxi guide says standard sedan taxis are generally orange, but some are white. Check the TAXI markings and service-status display rather than relying on body color alone.

Sources & context

2026-09-18

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