Bang & Olufsen’s first lounge in South Korea, BEO PORT, opens October 14 on Busan’s Dalmaji-gil. It brings together enamel work by Kwangho Lee, music selected by Le Montreux of Jinju and a bar run by GOOF of Busan’s Jeonpo neighborhood.
BEO PORT focuses on the listening space rather than on displaying products. Bang & Olufsen developed it with artist and designer Kwangho Lee. Interior photographs supplied by the brand show green seating, wooden tables and large circular panels covering the ceiling and walls.
The panels and furniture use Kvadrat fabrics. The brand links the circles to the forms of its products, such as the Beosound A9, and says the colors and textures were drawn from Busan’s sea and harbor.
A wall-mounted limited edition of the Beosound Shape modular speaker carries Lee’s enamel work, bringing deep green and teal onto the surfaces of its modules.
Le Montreux, a music space in Jinju, selects music to suit the time of day and atmosphere. GOOF, based in Jeonpo, runs the lounge and its bar. Private listening sessions and exhibitions have been announced as plans, but no dates or bookable programs have been released.
The Shape collaboration edition is made to order, with modules configured for each customer’s space. It will be shown only at BEO PORT in October, go on sale at stores nationwide from November and be sold in limited quantities through December. Opening hours and other visitor information will be released after the opening.
