Sungsimdang in Daejeon: a bakery trip starting with fried soboro

Fried soboro

Sungsimdang describes fried soboro as three familiar breads in one: a sweet red-bean filling, a soboro crumb topping and doughnut-style frying. The official timeline dates its creation to May 1980.

It is the natural first purchase. Cut open, it shows how the crumb topping meets the bean filling.

Other breads

Pantalong chive bread, listed in the brand’s timeline as a 1986 creation, is another signature item. Bomunsan Meari is a rolled pastry, and the myeongnan baguette is filled with pollock roe.

Separating what to eat now from what to share later keeps bags manageable on a day trip.

1956 founding, today’s main store

Sungsimdang began as a steamed-bun shop in front of Daejeon Station in October 1956. Its main store today is at 15 Daejong-ro 480beon-gil in Eunhaeng-dong, a different location from where it started.

This route centers on the Eunhaeng-dong main store and links bread, dessert and the brand’s story within one neighborhood.

Main store → Cake Boutique → Cultural Center

The suggested route runs from the main store to Cake Boutique at 480 Daejong-ro, then to Sungsimdang Cultural Center at 11 Junggyo-ro 73beon-gil. Cake Boutique is a separate cake shop; the Cultural Center houses Meari Shop, Meari Lounge and Gallery La Rue.

Check separate notices for specific exhibitions or activities. Cake buyers may want to stop there last, given storage requirements and the trip home.

Save these details before you go

Main store: 15 Daejong-ro 480beon-gil, Jung-gu, Daejeon; daily 08:00–22:00. Cake Boutique: 480 Daejong-ro, Jung-gu; Monday–Thursday and Sunday 08:00–21:30, Friday–Saturday 08:00–22:00. Cultural Center: 11 Junggyo-ro 73beon-gil, Jung-gu; weekdays 08:30–21:00, weekends 08:00–21:00.

All three are officially open year-round; contact 1588-8069. Check official notices for temporary changes. Opening hours do not guarantee stock or waiting times.

Leave a buffer before your train, follow each product’s storage instructions, and check prices at the shop.