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Foreign tourists at the one-day tour bus for Yeoju Premium Outlet

Yeoju Outlet's Foreigner One-Day Tour Now Runs Daily, With a Tourist Desk Opening Oct. 23

Show a coupon, get a free bag of almond pretzels. Shinsegae Simon's Yeoju Premium Outlet has rolled out a batch of upgrades for foreign visitors: a snack pop-up through the 22nd and a dedicated tourist desk opening on the 23rd.

The catch on the free pretzels

From Oct. 16 to 22, nut brand HBAF has a pop-up on the bridge linking the EAST and WEST zones of the outlet, with 15 almond and popcorn products.

Foreign visitors who show a dedicated coupon get a free 40 g bag of cheddar cheese almond pretzel. Anyone, of any nationality, who spends KRW 10,000 or more gets a 25 g bag of anchovy almonds.

From twice a week to every day

The outlet's foreigner-only one-day tour shuttle started last April at two trips a week. Ridership grew, the schedule was raised step by step, and from this month it runs seven days a week.

Fitting an outlet day into a Seoul itinerary just got easier.

A tourist desk from the 23rd

On Oct. 23, a Tourist Information desk opens at the EAST zone guide center, with foreign-language maps plus tax-refund and shopping information in one place.

An unmanned currency-exchange kiosk is due later this month.

The pop-up moves on to Siheung

The same pop-up relocates to Siheung Premium Outlet from Oct. 23 to Nov. 2. Miss Yeoju and you get a second shot in the capital region.

Before you go

The free pretzels need the foreigner coupon, and the Yeoju pop-up ends on the 22nd.

The desk opens on the 23rd, so visit after that if you want tax-refund guidance. A Shinsegae Simon official said it has "strengthened convenience services and content together" as foreign visitors keep rising.

Sources & context

2026-10-17T09:16:14.500Z

Etoday · Shinsegae Simon announcement (Oct. 16, 2026) ↗Financial News · Shinsegae Simon announcement (Oct. 16, 2026) ↗
Photo credit신세계사이먼 제공 (이투데이 보도) · Company press-release image supplied for editorial reporting

Foreign tourists using the one-day tour bus to Yeoju Premium Outlet. Photo: Shinsegae Simon