12.19 million people have seen it, and it is already the top-earning foreign film in Korean history. As of Oct. 12, Christopher Nolan's 'Odyssey' stands at KRW 138.84 billion, edging past 'Avatar: The Way of Water' (KRW 137.9 billion) after four years. 'Avengers: Endgame' (13.93 million) still holds the admissions crown.
Fifth for tickets, first for money
On Oct. 12, KOFIC's ticketing network showed 12,188,631 admissions, fifth among foreign films. Revenue, though, is No. 1.
The trick is the ticket price. Average revenue per viewer is about KRW 11,391, roughly 30% above Endgame's KRW 8,787. The report adds that general ticket-price rises over the years helped.
IMAX took a fifth of the take
According to CJ CGV, IMAX drew 1.73 million viewers as of Oct. 11, 14.2% of the total. Its share of revenue climbs to 22.6%.
'Odyssey' is the first feature shot entirely on IMAX film cameras. That is why IMAX's share of revenue is bigger than its share of viewers.
After Troy, the long way home
Released Aug. 5, the film follows Odysseus trying to return home after the Trojan War, with Matt Damon in the lead.
Ilgan Sports' Oct. 10 tally puts 'Avatar' at KRW 125.2 billion, 'Endgame' at KRW 122.4 billion and 'Frozen II' at KRW 115 billion.
The catch in the premium boom
IMAX, Dolby Cinema and 4DX have become cinemas' weapon against streaming. But they cost a lot to build and run, and if hits concentrate on a few blockbusters, mid-sized films could get squeezed.
Before you go
Premium screens have fewer seats and the popular showtimes fill early. Check your preferred screen and time on a booking app first.
The official trailer is on Universal Pictures Korea's channel.
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