White department-store building with a THE HYUNDAI sign below towers with red steel frames, cars on the road in front

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SEVENTEEN as Smurfs: The Lost Melody at The Hyundai Seoul ends Oct 18

Published Oct 15, 2026

SEVENTEEN | SMURFS: THE LOST MELODY, an exhibition-style pop-up featuring Smurf characters modelled on all 13 SEVENTEEN members, closes October 18. It is on the B1 level of The Hyundai Seoul in Yeouido, and tickets cost 7,000 won.

The exhibition

The show follows a storyline in which SEVENTEEN visit a Smurf village that has lost its music and help recover the melody. Thirteen Smurf characters, each designed around one member’s personality, are placed throughout the space.

The main MELODY STAGE is surrounded by SEVENTEEN WORLD, BLUE PORTAL, SMURF VILLAGE and an MD STORE. In the village, visitors can search for all 13 hidden SEVENTEEN Smurfs.

Thirteen SEVENTEEN members in black suits standing in a row on a red carpet, waving

Events and merchandise

There is a stamp mission and a social-media upload event. At HIT 17! ARCADE, named for the group’s number, visitors who stop a timer at exactly 17.00 seconds receive a prize while supplies last.

The MD store sells 40 cm plush dolls, figures and keyrings, plus T-shirts, pouches and acrylic dioramas. Organiser Muse M said visitors receive a reusable bag.

Booking and hours

Entry is booked through Naver. According to the booking page, tickets are 7,000 won per person for a visit of about 40 minutes, and children under 36 months enter free with proof of age.

Visitors with reservations still register on a QR waiting list if there is a queue. Hours are 10:30 a.m. to 8 p.m. on weekdays and 10:30 a.m. to 8:30 p.m. on weekends. Early slots are less crowded on the final weekend. It has not been confirmed whether Naver booking requires a Korean phone number.

White building with THE HYUNDAI sign beside a red-framed tower, cars on the road in front

Sources & context

2026-10-15T10:31:48.007Z

booking.naver.com ↗msn.com ↗donga.com ↗Wikipedia ↗

Photo credit

kallerna (Wikipedia) · CC BY-SA 4.0

The Hyundai Seoul in Yeouido, photographed in December 2022. Archive photo of the building, not the B1 exhibition. Photo: kallerna · CC BY-SA 4.0 · cropped to landscape and resized