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Photo zone with the 2026 Gimcheon Gimbap Festival sign and mascots

QR Codes Replace the Queue at the Gimcheon Gimbap Festival, Oct. 23-25 (Free)

Last year 80,000 people showed up on day one and buying a roll felt like a sport. This year the Gimcheon Gimbap Festival comes back with QR ordering. Entry is free.

80,000 people on day one

Reports say the 2025 festival prepared 100,000 rolls and still drew 80,000 visitors on the first day alone. Each booth had to cap buyers at four rolls.

So this year Gimcheon City has changed how people queue, and stretched the schedule from two days to three.

Festival visitors filling a park with autumn foliage
Festival visitors filling a park with autumn foliage

Phone instead of a line

The big change is QR ordering: pick your gimbap and pay on your phone, using a system built with KakaoPay. Staffed kiosk booths are there for people less comfortable with digital devices.

The grounds grow too, with the Eco-Friendly Ecological Park joining Jikji Culture Park and Sasimdaesa Park. Expect five information booths (one with interpreters for foreign visitors), luggage storage and a dedicated Kakao Map.

Sixty kinds of gimbap

Gimcheon City says around 60 kinds will be served: gimbap-factory rolls, regional oddities and winners of the Cook-King contest. The gold-prize recipe may even reach CU convenience stores nationwide.

After eating there is gimbap art, a gimbap train and a shop selling goods of the mascot Kkodali.

Getting there

The trip to the venue is the real challenge. About 60 shuttle buses run from three stops: the Gimcheon Sports Town parking lot, Gimcheon-Gumi Station and Gimcheon Station. A Sopung Taxi from the stops costs 5,000-8,000 won.

Kakao T runs direct shuttles from Seoul (Jamsil, Sadang, Seoul Station), Daejeon City Hall Station, Daegu Banwoldang, Gwangju Central Bus Terminal and Busan Seomyeon. Book through the shuttle menu in the app and riders get two Kkodali goods and one gimbap roll.

Before you go

Hours are 9 a.m. to 6 p.m., except opening day on the 23rd, which starts at 10 a.m. Questions: 054-420-6714.

Mayor Bae Nak-ho said the city took last year's feedback on board and promised a festival where visitors are the stars.

Sources & context

2026-10-18T14:17:52.387Z

Ministry of Culture, Sports and Tourism festival listing · Gimcheon Gimbap Festival ↗Yonhap News · Gimcheon Gimbap Festival set for changes (Oct. 13, 2026) ↗Sidae · Gimcheon City Kakao T shuttle announcement (Sept. 23, 2026) ↗Dailian · Gimcheon Gimbap Cook-King Contest (June 11, 2026) ↗Kyungbuk Maeil · Gimcheon festival pop-up (Sept. 28, 2026) ↗
Photo credit김천시 제공 · Press photo supplied by Gimcheon City for media use

A festival promotion photo zone at Gimcheon-Gumi Station. Photo: Gimcheon City

Photo credit김천시 제공 · Press photo supplied by Gimcheon City for media use

The crowd packing the park at a past festival. Photo: Gimcheon City