The European Academy of Dermatology and Venereology (EADV) on September 30 highlighted conference research analysing 38 TikTok “glass skin” videos. Researchers found at least one potentially misleading claim in almost 95% of them.
What 95% means
Researchers evaluated 38 videos found through five search terms in May 2026, and almost 95% contained at least one potentially misleading claim. The finding comes from a small, selected sample presented at a conference; it does not mean 95% of Korean cosmetics are unsafe or that all beauty videos are wrong.
Evidence and conditions of use
The issue is what evidence and conditions of use accompany videos promoting layered routines. An attractive result and a reliable explanation are separate matters. This report draws on the late-September presentation, not a new study released on October 11.
Illustrative photograph of skincare textures, not a studied video or an identified Korean product. ibnu ihza / Unsplash, published May 29, 2025. No additional edits.
