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Seoul style in five moods: MUSINSA STANDARD FW26

MUSINSA STANDARD’s FW26 ‘SEOUL, STANDARD’ campaign presents Seoul style through five moods: classic preppy, minimalist knitwear, relaxed tailoring, western accents and city leisure.

Looser tailoring, texture contrast

The official styling pairs oversized double-breasted blazers and wide slacks with curved pants, suede Harrington jackets and flared denim. Instead of a single slim silhouette, roomy tailoring and shaped trousers appear side by side.

City leisure

Light down, fleece, balaclavas and trail details are layered into everyday outfits under the city-leisure theme.

The looks come from a single brand campaign and do not by themselves indicate a nationwide trend.

Sources & context

2026-10-13T10:32:58.466Z

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