NOW

Those two letters seen all over Korean streets carry a double meaning. CU’s official brand story says the name abbreviates “CVS for YOU” while deliberately echoing the English phrase “see you.”

TWO MEANINGS IN TWO LETTERS

CU expands to “CVS for YOU,” but the brand also links it to greetings such as “Good to see you” and “See you again.”

FROM FAMILYMART TO A KOREAN BRAND

In 2012, BGF Retail replaced its long-used FamilyMart name with CU as its own Korean convenience-store brand.

Sources & context

2026-09-18

cu.bgfretail.com ↗www.yna.co.kr ↗