The dough for Matdongsan literally listens to Korean traditional music
It sounds like an ad joke, but it is part of the manufacturing story. Matdongsan is a fermented snack, and Haitai says it has used Korean traditional music during fermentation since 2010.
ABOUT 22 HOURS, IN TWO FERMENTATIONS
The dough goes through a long two-stage fermentation, unusual for a snack of this kind.
A PLAYLIST FOR THE DOUGH
Haitai has described a set of traditional-music tracks, including pieces such as Baennori and Frontier, used during fermentation.
WHY MUSIC?
The company says vibration can encourage yeast activity and help create the air pockets behind Matdongsan's texture.
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