G-Dragon's two brands finally team up: PEACEMINUSONE x ZO&FRIENDS pop-up in Hongdae, through Oct 25
An entire building wall has turned into a daisy field. The first collaboration between G-Dragon's fashion label PEACEMINUSONE and the character brand ZO&FRIENDS opened at K-Pop Square Hongdae on October 16 and runs through the 25th.
When a daisy meets flower footprints
The theme is 'BLOOMING STEP': the flower footprints of the character Zoa and PEACEMINUSONE's signature daisy laid down on one path.
It marks ZO&FRIENDS' first anniversary and PEACEMINUSONE's 10th, and the space is staged so flowers seem to bloom with every step you take.
Zoa in a black hoodie
The star product is a Zoa keyring in a black hoodie, with a daisy on one sole and a flower footprint on the other.
The pouch keyring and the rug carry the PEACEMINUSONE logo rebuilt from white daisies and mint-coloured Zoa footprints.
The only one in the world
The photo spot is a one-of-a-kind Zoa figure made for this show. ZDNet Korea reports it is set with about 70,000 gems, and it can be seen only at the pop-up.
An IPX spokesperson said the aim was to reinterpret each icon 'in the other's language' and link them as one story.
Before you go
The pop-up is at K-Pop Square Hongdae, 141 Yanghwa-ro, Mapo-gu, open until October 25. Jamsil and Busan run the same pop-up in parallel.
Hong Kong, Taipei, Singapore, Kuala Lumpur and Tokyo are planned next, so overseas fans who miss Seoul have a second shot. Opening hours and entry rules were not given in the coverage, so check the official accounts before you visit.
Sources & context
2026-10-16T12:27:17.791Z
slist.kr ↗enewstoday.co.kr ↗nc.press ↗zdnet.co.kr ↗ktnews.com ↗namanecard.com ↗Photo credit
IPX 제공 (사진=IPX) · Press photo supplied by IPX for media use (credited "사진=IPX" in news coverage)The pop-up artwork wrapped around the K-Pop Square Hongdae facade. Photo: courtesy of IPX
Photo credit
IPX 제공 (사진=IPX) · Press photo supplied by IPX for media use (credited "사진=IPX" in news coverage)Inside the pop-up: the jewelled Zoa figure and the black-hoodie keyring. Photo: courtesy of IPX