IVE Comeback Video and Laser Show Light Up Seoul's DDP From Oct. 26
Why NOW picked itAn easy stop after work or Dongdaemun shopping. The photo booth is open 5:30-11 p.m. until Nov. 1, and the laser show joins from Oct. 26.
IVE's comeback video is now playing on the exterior of Dongdaemun Design Plaza (DDP). The Seoul Metropolitan Government and Seoul Design Foundation run "DIVE IN TO LIGHT" from Oct. 19 to Nov. 30, and from Oct. 26, the album release date, laser shows and lighting synced to the new song "Looks Can Kill" join in.
A photo booth open from 5:30 p.m. to 11 p.m.
The promotional booth is open daily from 5:30 p.m. to 11 p.m., Oct. 19 to Nov. 1. It has a photo zone styled with album imagery and the members' hero masks.
Post a photo of the zone or of DDP 365 Light on social media and you get a postcard made by DDP and IVE.
The facade video rides on a permanent media-art show
The comeback video plays through "DDP 365 Light", the permanent media-art programme on the DDP exterior. From Oct. 26 a special DDP edition video, laser shows and lights that move to the new song follow.
The city says it will use DDP as a main hub for K-POP promotion and tie music-video shoots and artist promotions to landmarks and tourist sites.
Buy a drink, get a coaster
The cafe Honeypresso in DDP Market sells two promotional drinks and gives buyers a limited coaster and straw pick. Quantities are limited.
No admission fee is mentioned. Inquiries go to the city's K-Culture Strategy Team on 02-2133-9210.
Sources & context
2026-10-22T12:36:39.137Z
Seoul Metropolitan Government news ↗Wikimedia Commons ↗Wikimedia Commons ↗Photo credit
lumoplank (Wikimedia Commons) · CC0 1.0The curved aluminium facade of Dongdaemun Design Plaza lit at night (taken before Oct. 2024; not a photo of the IVE video). lumoplank / CC0, Wikimedia Commons
Photo credit
lumoplank (Wikimedia Commons) · CC0 1.0DDP's curved wall catching light under a deep-blue night sky (taken before Oct. 2024; not a photo of the IVE video). lumoplank / CC0, Wikimedia Commons