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Jongno's Jewelry Alley Becomes a One-Day Workshop: Make a Ring, Get a Free Gem Appraisal (Oct. 24)
Make your own ring, watch a price-slashing jewelry auction, and have gems from home appraised for free. On Oct. 24, the Jongno 3-ga jewelry district turns into one big workshop for a day.
Where and when
This is the 5th K-Jewelry Jongno Festival, hosted by Jongno-gu. It runs from noon to 9 p.m. on Oct. 24 around Donhwamun-ro 10-gil and Seosunra-gil.
The theme is "the street where jewelry is born, Jongno": the idea is to show how jewelry is designed and made, right on the street.
14 things you can make
From 1 to 8 p.m., 14 hands-on programs run on Donhwamun-ro 10-gil. You pay only for materials. Book ahead through the Seoul public service reservation system or register on site.
The Seoul Jewelry Support Center runs a separate make-your-own-ring session. Craftsmen also give free demonstrations: initial engraving, cleaning, gemstone-reuse advice, metal polishing and embroidered name tags.
Auctions, a runway and free appraisals
A stage at the Seosunra-gil entrance hosts price-breaking auctions at 1 p.m. and 5 p.m., followed by a jewelry runway show from 3 p.m.
At Ibis Ambassador Seoul Insadong and the Dorothy showroom, 35 companies show natural stones and rare minerals from 1 to 7 p.m. Bring gems from home for a free appraisal.
Where your wallet opens
Twenty Jongno-based brands and makers set up pop-ups on Seosunra-gil, and nearby shops mark prices down 10-20%.
Spend KRW 30,000 or more at the festival for a prize-draw ticket. There is a treasure-hunt stamp mission, and the wedding-ring event gives one selected couple a 14K couple ring and an on-stage proposal.
Before you go
Popular hands-on sessions can fill up, so booking through the Seoul public service reservation system is the safer route. On-site registration is also available.
Auctions are at 1 and 5 p.m., the runway at 3 p.m., seminars at 2 and 4 p.m. Pick what you want to catch first and plan your route around it.
Sources & context
2026-10-18T01:20:07.078Z
Gukje News · report on Jongno-gu's K-Jewelry Jongno Festival ↗Sijung Ilbo · report on the Jongno-gu event ↗Korea Time News · report on the same event ↗