Why NOW picked itA show for jazz-record fans: look over album covers, then listen to representative albums. Admission and hours haven't been published yet, so check the organiser's notice before going.
Verve Records, the label behind a long shelf of jazz classics, is marking its 70th anniversary with a pop-up show in Seoul. 'VERVE 70: Listening to the Past and Present of Jazz' runs Nov. 17-29 at Pez in Yongsan-gu, organised by Universal Music, and it is built for listening more than looking.
Browse the covers, then press play
The show calls itself a 'listening exhibition': you look over album covers and an artist wall, then listen to representative albums.
A curator talk and listening session and an artist talk and signing are also planned.
From Ella Fitzgerald to Frank Zappa
Verve was founded in 1956 by concert promoter Norman Granz. It worked with Ella Fitzgerald, Billie Holiday, Louis Armstrong, Sarah Vaughan and Frank Zappa, without caring much about genre lines.
Seventy years, by theme
The route starts with the label's beginnings and Louis Armstrong, moves through Billie Holiday, Oscar Peterson and Bill Evans, and follows bossa nova out into the world with Antonio Carlos Jobim.
It then covers the Velvet Underground and the Mothers of Invention, who stretched beyond jazz, Herbie Hancock and the 1990s-2000s, and ends with the artists who carry the label today.
Before you go
It runs Nov. 17-29 at Pez in Yongsan-gu. Admission and opening hours were not in the reports, so check the organiser's announcement first.
Billie Holiday in her dressing room, photographed for Down Beat magazine in 1946 (William P. Gottlieb, public domain). An archive jazz photo, not a photo of the exhibition.
