Caption glasses and marbling art: Korea In Motion

Watch the show, then make something with the cast

The campaign began Oct. 16. With the culture ministry and the Korea Performance Tourism Association, it runs performance-tour promotions on online travel agencies in China, Japan, Taiwan, the US, Hong Kong and Singapore.

The first-time experience add-ons stand out. After Painters, visitors make marbling art with a cast member; Nanta offers a souvenir made from stage props; Jump adds taekwondo; Youngjae Haneumhoe offers a Korean traditional instrument.

Dialogue-heavy shows, with caption glasses

Wordless shows are the usual safe pick for visitors. This campaign also puts dialogue-based works within reach with AI smart caption glasses that follow the lines for audiences who find Korean hard.

You can try them at the musical Inside Me or at the pop-up booths.

A taste in central Seoul

Showcases run on Oct. 17-18 and 24-25 in the outdoor yard of Hiker Ground, with highlights from Anarchist and Finding Kim Jong-wook.

Pop-up booths with show information and caption-glasses demos stay open through Oct. 29 at Hiker Ground and around Daehak-ro.

What KTO says

Baek Man-seong, head of KTO's Korean Wave Content Team, said the goal is for watching a performance itself to become a new reason, and purpose, for visiting Korea.

Before you go

Hiker Ground is at 40 Cheonggyecheon-ro, Jung-gu, a two-minute walk from Jonggak Station Exit 5, and closed on Mondays.

Showcase times and experience-product prices are not published. Check the travel-agency promotions or the show's ticketing page for booking.