NOW
A Seongsu-dong alley at night lined with shop signboards

Justin Bieber's SKYLRK Pop-Up in Seongsu, Seoul: Open Only Through Oct. 25

Why NOW picked itA fit if you are in Seongsu anyway and want to see limited merch in person. The 'SKYLRK SEOUL' logo hoodies and tees are sold only at this store, and the last day is Sunday, Oct. 25.

Justin Bieber told fans on Oct. 23 that he had made it to Seoul. Right now his brand SKYLRK is running its first Korean pop-up in Seongsu, open through Sunday, Oct. 25.

Seoul-only logo hoodies and tees

PAP Magazine counts about 30 items, from hoodies and tees to pants, caps, slides and sunglasses. The hoodies and tees printed with a 'SKYLRK SEOUL' logo are sold only at this store.

The brand's first audio product, the DOMO speaker, is on display, and a STIGA ping-pong table is set up so you can actually play.

Will Bieber show up?

Korean outlets report he flew into Incheon with his wife, Hailey, and posted 'Made it to Seoul' with photos of the city. His first Korea concert was in 2013, hence the headlines about a 13-year gap.

Whether he will visit the pop-up has not been confirmed. The reports only say the trip overlaps with the pop-up dates.

Opens at 10 a.m.; closing time depends on who you ask

Every report agrees on a 10 a.m. opening. Jing Daily and most Korean outlets say it closes at 8 p.m., while PAP Magazine says 10 p.m. If you are going on the last day, aim for the afternoon.

The venue is in Seongsu-dong: Jing Daily calls it Anderson C Seongsu and PAP Magazine gives 36 Seongsuil-ro 6-gil. The street number differs between reports, so check a map app first. The last day is Sunday, Oct. 25.

A Seongsu-dong street with an orange-fronted cafe
A Seongsu-dong street with an orange-fronted cafe
Sources & context

2026-10-23T03:19:10.274Z

Vogue Korea (Oct. 20, 2026) ↗PAP Magazine ↗Jing Daily (Oct. 21, 2026) ↗Korea Social Welfare Journal ↗Dailian (Oct. 23, 2026) ↗Munhwa Ilbo (Oct. 23, 2026) ↗
Photo creditCartoonChess (Wikimedia Commons) · CC BY-SA 4.0

A Seongsu-dong alley at night (taken November 2022; not a photo of the pop-up). CartoonChess, CC BY-SA 4.0, Wikimedia Commons

Photo creditCartoonChess (Wikimedia Commons) · CC BY-SA 4.0

Cafes and shops along a Seongsu-dong street (taken August 2022; not a photo of the pop-up). CartoonChess, CC BY-SA 4.0, Wikimedia Commons