What does the character 情 on Choco Pie mean?

Orion launched Choco Pie in 1974 and introduced its Jeong campaign in 1989. It linked sharing the snack with jeong: the affection and closeness that develop between people over time.

WHY JEONG?

There is no single English word that captures every shade of jeong. Depending on the context, it can suggest affection, attachment, warmth or a lasting bond.

A BRAND ASSET

Orion continues to use people’s stories of jeong in Choco Pie campaigns. The idea has become closely associated with the product.

Sources & context

2026-09-18