Why is Binggrae Banana Flavored Milk sold in a jar-shaped bottle?

Binggrae says its rounded bottle was inspired by Korea’s traditional moon jar. The distinctive shape has been part of Banana Flavored Milk since its launch in 1974.

THE DESIGN CLUE

The bottle’s full, rounded silhouette takes its cue from the dalhangari, a traditional Korean moon jar.

SINCE 1974

The jar-shaped container has been part of the product’s identity since 1974. It makes the drink recognizable even before you read the label.

Sources & context

2026-09-18