NOW

Global brands become part of Insa-dong’s Hangeul streetscape. VISITKOREA specifically points to Hangeul shop signs such as Starbucks and GS25 as part of the cultural street’s visual character.

STARBUCKS, WRITTEN IN HANGEUL

VISITKOREA highlights Hangeul-designed store signs in Insa-dong and names Starbucks as one of the examples.

A CULTURAL DISTRICT

Seoul says Insa-dong became the city’s first designated cultural district in 2002 to preserve and develop its historical and cultural character.

Sources & context

2026-09-18

english.visitkorea.or.kr ↗english.seoul.go.kr ↗commons.wikimedia.org ↗