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Blue sea and sandy beach with Haeundae high-rises lining the shore

Taiwanese Visits to Busan Jump 60.5% to 718,000 in Eight Months

Taiwanese visitors to Busan reached 718,313 in January–August, up 60.5% from a year earlier. That is almost level with China (719,260), so roughly one in five foreign visitors to Busan is now from Taiwan.

Taiwan and China, side by side

Busan received 3,434,620 foreign visitors over the same period, up 45.9% and about double the national growth rate of 21.6%.

China accounts for 719,260 (up 88.2%) and Taiwan for 718,313 (up 60.5%), each about 20.9% of the total.

The month Gimhae beat Incheon

In August, 38.7% of Taiwanese arrivals in Korea came in through Gimhae Airport against 37.0% through Incheon, the first month Gimhae has come out ahead. Over January–August Incheon still leads, 39.9% to 34.3%.

That month saw 906 Taipei–Gimhae flights, 186 from Kaohsiung and 88 from Taichung. Reports say more Taiwanese now fly straight to Busan instead of passing through Seoul.

What 'Busan-byeong' means

Posts from Taiwan, China and Japan say travellers have 'caught Busan-byeong' after a trip. The phrase follows the earlier 'Seoul-byeong', missing Seoul; one quoted post reads 'Busan-sick within a week of coming back'.

It isn't an illness. It means wanting to go back.

Gwangan Bridge in blue lights with high-rise apartments behind
Gwangan Bridge in blue lights with high-rise apartments behind

Two Busan dates this month

The Busan Mackerel Festival runs at Songdo Beach from Oct. 30 to Nov. 1, free to enter with paid activities.

On Saturday, Nov. 7, the Busan Fireworks Festival lights up Gwangalli; paid seats are 100,000 won (R) and 70,000 won (S).

Sources & context

2026-10-21T04:55:21.062Z

JoongAng Economy News (Oct. 13, 2026) ↗Busan Ilbo (Oct. 8, 2026) ↗Newspim (Oct. 8, 2026) ↗NewsTravel (Oct. 6, 2026) ↗Newsis (Jul. 23, 2026) ↗Busan Mackerel Festival official site ↗Busan Fireworks Festival official site ↗Wikimedia Commons ↗Wikimedia Commons ↗
Photo credit부산광역시 (Wikimedia Commons) · KOGL Type 1

Haeundae Beach and the Haeundae high-rises, with Gwangan Bridge in the distance (September 2024; a general view). Busan Metropolitan City / KOGL Type 1.

Photo creditlumoplank (Wikimedia Commons) · CC0 1.0

Gwangan Bridge lit up at night, seen from Gwangalli Beach (taken in or before 2024; a general view). lumoplank / CC0.